Blue Hen Fitness
App Strategy and Design
As part of project to identify opportunities to increase wholistic fitness among University of Delaware students, my team proposed an app that promotes and facilitates physical and social fitness. Using principals and strategies from group fitness research, sociology, and public health initiatives, we designed a product that encourages students to come together and exercise in a social context.
My Role: Research, Ideation, Design
Timeframe: Aug 2016 - Dec 2016 (5 months)
Project Type: Exercise Science Research Project X Personal Design Project
How should UD prepare students for a life of fitness?
Fitness: a balanced set of physical, mental, emotional and social abilities used throughout life to satisfy life’s basic needs and to thrive. Fitness includes those abilities that promote a person’s capacity to adapt to new circumstances and to handle life’s challenges with stamina and grace. Fitness can also be used to describe a community, in which the abilities of the individual members contribute to a collective well-being and allow the community to thrive.
How might we enable UD students to increase there fitness in the long term?
- Learn how students percieve the concept of fitness
- Find out students' current fitness solutions and practices
Convience sample of University of Delaware students, stratefied by major of study.
Subset of online survey participants.
We reviewed two categories of existing solutions, personal and coorporate. For personal solutions we reviewed mobile health and fitness applications. For coorporate solutions we reviewed various cooporate health programs and on-campus resources.
Value Proposition: Fitness app with accompanying program will increase fitness, health, and active engagement of the student body and staff by providing a motivational platform in which to measure activity, incentive, and health educational tools/support.